OUR STORY

Inspired by the pulse of the city and the liberation of nightlife culture, beWider merges understated essentials with expressive statement pieces. The result is a modern wardrobe designed for individuality, confidence, and freedom.

Created in Stockholm by Peter Jansson, with over a decade of experience in the fashion industry, including designing for brands such as Weekday and Cheap Monday, beWider reflects a vision shaped by creativity, authenticity, and contemporary denim culture. The brand celebrates diversity, resilience, and bold self-expression through confident silhouettes and timeless attitude.

Be Yourself. Be Different. Be Kind. Be Respectful. Be Strong. BeWider.