Be Yourself, Be Different, Be Kind, Be Respectful, Be Strong, BeWider.
After studying at Saint Martins and spending over 12 years designing for brands like Weekday and Cheap Monday, Peter Jansson set out to create his own denim brand, beWider. Based in Stockholm, beWider challenges convention, embraces diversity, and celebrates bold, authentic style. In his designs, Peter often explores themes such as freedom, self-confidence, and resilience, bringing a distinctive depth and personality to every piece.
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